📌 这节课讲了什么
用麦当劳麦旋风(McFlurry)广告这一条语料,把 P2「描述一个广告」整段走通:
- 怎么用关键词准备 P2 —— 板书把笔记分成三块:铺垫(时间 / 人物 / 地点 / 原因)→ 主体(广告 + 名人)→ 结尾(信念,顺带修改话题)。考场上只写关键词,讲的时候再展开。
- 把 7 字诀套进麦旋风 —— 语气、喜好、比喻、定语、状语、时间地点原因、名词性从句,一层层往同一段话上挂。
- 两个语言点 —— ① studded with(洒落点缀)这种「with + 名词 + 过去分词」的伴随状态;② 收尾用的 belief / fact / faith 三词之辨,以及 R 音的发音练习。
🧱 方法:关键词准备 P2
板书的笔记结构只有三块:
一、铺垫:
| 要素 | 关键词 |
|---|---|
| 时间 | last summer |
| 人物 | nancy(person) |
| 地点 | sofa |
| 原因 | had been doing some research on food. |
二、主体:
X1 ad
X2 famous person
三、结尾:
信念 修改话题
板书的做法:铺垫只写 4 个词,主体只写 2 个空,结尾只写「信念」两个字。考场上一分钟准备时间,写的就是这些 —— 句子是现场长出来的。
主体第一句(把 X1 填上):
this is a McDonald commercial that featured a mega pop star, whose name is leehom,
结尾要落到:
mcflurry - align with the idea of the ad and my lifestyle.
与……我一致
结合你对 mcflurry 的喜爱
overall 把麦当劳广告讲了
🧱 框架:主体怎么展开(广告 + 名人)
铺垫的第一句用强调句把时间顶到前面:
it was last summer that i came across this ad.
名人那一块(板书原文):
超级巨星 hiphop
王力宏:一句话介绍
who is a mega pop star, famous for his chinked out music style, one that, aims to promote the essence of chinese traditional culture.
beginning in 2003, M's launched its first-ever global advertising campaign "im lovin' it", with him chosen as the spokesperson for mandarin-speaking regions across Asia.
然后「呼应」一下今天:
呼应
back then, there was no such product like mcflurry
but still, they carry on this theme and tone until today because you can actually see the echo of their original campaign idea, which is yellow representing vitality and im lovin' it the slogan keeping you believing in it.
「当年还没有麦旋风这个产品,但主题和调子一直用到现在 —— 你能看到最初那个 campaign idea 的回声:黄色代表活力,i'm lovin' it 这句 slogan 让人一直信。」这一段就是「呼应」 —— 把 2003 年和现在接上,答案就有了纵深。
🧱 整段示范:7 字诀串起来的麦旋风
结合话题 随意包装
加入 7 字诀,围绕麦旋风讲话:
wow! this is just the one that I want. you gotta know that i am a ice cream buff, and i just can't resist the temptation of any sugar product, yeah you know me... if there is anything that would trap me everytime, it would be McFlurry from mcdonald. yeah. i would like to share this particular ad that features mcdonald's signature side product, which is McFlurry.
i am really into this commercial although i am not really paying any attention to any ads. i would skip any ads if i had a premium...
but this ad. i gotta tell you, there is something different about it.
you remember the slogan i am lovin' it? when it is sang with the classic upbeat music, as the melody hits your ear, you know you are in a mcdonald... and when i look at the monitor on the wall, i can see the commercial being played. mouth watering, i can't take my eyes off the screen as if the mcflurry is right in front of me with its surface studded with Oreo fragments.
i sincerely declare that, this product is my holy grail from now on. i think the way they shoot the ad, the theme color of yellow really helps spread their brand awareness.
it's like a psychological hint, it's said that what's written is what makes people believe. and if you keep playing this slogan, you're gonna believe it, what a irresistible psychological play.
这段里的 7 层,一层一层看:
| 层 | 落在哪一句 |
|---|---|
| 语气 | wow! / yeah you know me... / i gotta tell you |
| 喜好 - 个人感受 | i am really into this commercial although ... / i just can't resist the temptation |
| 比喻 | as if the mcflurry is right in front of me / it's like a psychological hint |
| 定语 | a McDonald commercial that featured ... / anything that would trap me / my holy grail |
| 状语 | when it is sang with the classic upbeat music / as the melody hits your ear |
| 时间地点原因 | you remember the slogan i am lovin' it? / it was last summer that i came across this ad |
| 名词性从句 | you gotta know that i am a ice cream buff / i think the way they shoot the ad ... |
🧱 收尾:把话题转到「信念」
板书写了一组词,排成一排:
fact / belief / faith
tool.
| 词 | 板书解释 |
|---|---|
| belief | is a conviction that is open to revision based on new evidence.(一种会随新证据修改的笃信) |
| fact | is an objective truth whether or nor you believe in it.(不管你信不信,它都是客观事实) |
| faith | does not demand evidence, what happens afterlife, god rewards the righteous(不需要证据:来世如何、上帝赏善) |
空出来的那句,是让你把 belief 填进去:
belief is a conviction that is open to revision based on new evidence.
「其实我本来不太喜欢」这个转折(板书原文):
本来 actually
他转变了我 it turned me.
the slogan "i am lovin it" turned me.
and I think even a second is too long for not having a sweet product. / now
其实我本来不太喜欢 as i mentioned earlier, i wasn't that into sugary product. it is the product that chose me / or it is me the one who chose it.
From this Ad, I learn a fact that a belief is a conviction that is open to revision based on new evidence.
this ad i believed in it.
For mcdonald, Mcflurry is my fav product.
这一段的结构是: 先说以前不喜欢 → 说被这支广告「转变了」→ 落到「到底是它选了我,还是我选了它」→ 最后抽出一句关于 belief 的领悟。「把话题转移到信念」—— 这就是板书写的那四个字。
🧱 细节:studded with(洒落点缀)
板书写了一大块讲这个:
巧克力碎片:oreo fragments
碎片要洒落点缀 stud with
洒落的巧克力碎片:studded with oreo fragments
洒落前面需要有一个「个体」,刚好可以用表面:surface studded with oreo fragments
这个非常像描述饺子:dough wrapper stuffed with fillings like...
规律:with 前面要有个「载体」 —— 碎片洒在什么上?表面(surface)。饺子也一样:皮(dough wrapper)里塞着馅(stuffed with fillings)。studded / stuffed 都是过去分词,挂在载体后面。
整句话可以是一个伴随状态,只需要在任意句子中加一个 with:
the cake looked tempting, with its surface studded with oreo fragments
The cake was delicious, with its surface studded with Oreo fragments.
(板书用的例子是蛋糕/瑞士卷 —— 和 R 音练习放在一起的配图就是瑞士卷。)
用法一句话:主句说完,后面挂 with + 名词 + 过去分词,细节就补上了。
🔊 发音:R 音和词尾
R- 卷舌
把舌转成圆筒形
shaRe / share / shell
commercial
i + L / a + LL
瑞士卷 share.
en en / emmmmmm / elllll,我觉得还
- R:舌头卷成圆筒形(板书原话「把舌转成圆筒形」),share / shell 对着练;
- commercial 这个词在答案里出现好几次,重音和卷舌都要到位;
- i + L / a + LL —— 词尾的 l 要收住;
- en en / emmmmmm / elllll —— 想词的时候用的填充音,别用中文「呃」。
📖 词汇与表达
| 英文 | 中文 | 搭配 / 用法 |
|---|---|---|
| commercial | 广告(片) | a McDonald commercial |
| ad / advertising campaign | 广告 / 广告战役 | launched its first-ever global advertising campaign |
| McFlurry | 麦旋风 | mcdonald's signature side product |
| signature product | 招牌产品 | signature side product |
| Oreo fragments | 奥利奥碎片 | 巧克力碎片 |
| stud with / studded with | 洒落点缀 | surface studded with oreo fragments |
| stuffed with | 塞满(馅) | dough wrapper stuffed with fillings |
| tempting | 诱人的 | the cake looked tempting |
| mouth watering | 让人流口水 | mouth watering |
| ice cream buff | 冰淇淋爱好者 | i am a ice cream buff |
| can't resist the temptation | 抵挡不住诱惑 | of any sugar product |
| trap me | 让我上钩 | anything that would trap me everytime |
| premium | 会员(去广告) | i would skip any ads if i had a premium |
| skip ads | 跳过广告 | |
| upbeat music | 轻快的音乐 | the classic upbeat music |
| melody hits your ear | 旋律入耳 | |
| monitor | 屏幕、显示器 | the monitor on the wall |
| can't take my eyes off | 移不开眼 | |
| holy grail | 圣杯、终极追求 | this product is my holy grail |
| brand awareness | 品牌认知 | spread their brand awareness |
| vitality | 活力 | yellow representing vitality |
| slogan | 口号 | the slogan i am lovin' it |
| echo | 回声、呼应 | the echo of their original campaign idea |
| mega pop star | 超级巨星 | featured a mega pop star |
| spokesperson | 代言人 | chosen as the spokesperson |
| mandarin-speaking regions | 华语地区 | across Asia |
| global | 全球的 | first-ever global campaign |
| chinked out music style | (王力宏的)chinked-out 曲风 | famous for his chinked out music style |
| promote the essence of | 推广……的精髓 | promote the essence of chinese traditional culture |
| align with | 与……一致 | align with the idea of the ad and my lifestyle |
| conviction | 笃信、信念 | a conviction that is open to revision |
| open to revision | 可以被修改 | based on new evidence |
| evidence | 证据 | |
| objective truth | 客观事实 | fact is an objective truth |
| righteous | 正直的、善良的 | god rewards the righteous |
| psychological hint | 心理暗示 | it's like a psychological hint |
| irresistible | 无法抗拒的 | what a irresistible psychological play |
| throwback | 回忆杀 | on ads from 20 years ago |
| has been playing | 一直在播 | has been playing for 23 years |
| get used to it | 习惯了 | we get used to it |
| nothing special / not too bad / couldn't be nothing / doing good | 评价阶梯(一般 / 还行 / 不能说不好 / 挺好) | ok / fine 起步 |
⚠️ 提醒 / 易错
1. P2 笔记只写关键词,不写句子。 铺垫四个词(last summer / nancy / sofa / research on food)、主体两个空(X1 ad / X2 famous person)、结尾一个词(信念)—— 剩下的时间用来组织句式。
2. 主体要有「名人 + 一句话介绍」。 名字(leehom)→ 身份(mega pop star)→ 作品/风格(chinked out music style)→ 意义(aims to promote the essence of chinese traditional culture),一层接一层,用 who / one that 挂上去。
3. 「呼应」是把过去接到现在。 back then, there was no such product like mcflurry, but still, they carry on this theme and tone until today —— 有了这一句,答案就有时间纵深。
4. studded with 前面一定要有载体。 不是「洒了碎片」,而是「(表面)上洒着碎片」:its surface studded with Oreo fragments。整句当伴随状态用:主句 + , with + 载体 + 过去分词。
5. belief / fact / faith 不要混。 belief 可以被新证据修改;fact 是客观事实,信不信都在;faith 不需要证据。收尾那句「a belief is a conviction that is open to revision based on new evidence」就是把话题拔高的钥匙。
6. 「本来不喜欢」是最好用的转折。 as i mentioned earlier, i wasn't that into sugary product ... it turned me. —— 板书写了「他转变了我」,再补一句「是它选了我,还是我选了它」,答案就有了自己的声音。
7. 想词用英文填充音。 en en / emmmmmm / elllll,别用中文「呃」;末尾的 l 和 r 单独练(commercial、share、shell)。
